Brand Style Guide
Visual Identity Standards for
American Veterans Service Organizations & Patriotic Societies
The AVSOPS visual identity honors the gravity of military service while embracing accessibility and warmth. Our design language bridges heritage and modernity—rooted in the timeless symbols of American patriotism, yet forward-looking in its clarity and usability.
Visual Identity
Our visual marks tell the story of AVSOPS—connecting history, geography, and community in service to those who served.
The AVSOPS Coat of Arms
Our Heraldic Seal
The AVSOPS Coat of Arms serves as our ceremonial mark—a symbol of authority, tradition, and the solemn duty we carry. In the tradition of military heraldry, it encapsulates our mission in visual form.
This seal appears at the apex of our most important communications: the homepage, official documents, and formal presentations. Its presence signals significance and authenticity.
Usage Guidelines
- Always display at minimum 80px width for legibility
- Maintain clear space equal to 20% of the seal's width on all sides
- Use on dark backgrounds with subtle drop shadow for depth
- Never distort, rotate, or apply effects that diminish clarity
The AVSOPS Wordmark
Primary Brand Identifier
Our primary wordmark balances tradition with accessibility. The red, white, and blue color scheme anchors us firmly in American identity, while clean typography ensures readability across all contexts.
"AVSOPS" itself is an acronym that has become a word—a single identity that encompasses the vast network of veterans service organizations and patriotic societies we serve.
Usage Guidelines
- Primary use on dark navy backgrounds
- Maintain aspect ratio—never stretch or compress
- Minimum width of 200px for digital applications
- Always use high-resolution source files for print